My name is Derek Fedo. CEO (Founder) of Southern Athletics LLC, Southern Athletics Apparel and also our Franchise location for sports supplements Total Nutrition Atlanta (Located in Sandy Springs, Georgia).

Since my beginning phases of working out, my PASSION for health and fitness started in the early years of 2008- and 2009 when I began competing in Powerlifting for a few federations in Florida. Took home many trophies, awards and broke many records while in my PL competition days (which I do miss). Not only was I very competitive, but I wanted to educate myself on how the body worked, functioned and operated of course to BE BETTER!! After studying for my first certification in 2009 (IFA International Fitness Association), I became hooked on educating myself more and more. After about 2 years competing in Powerlifting, I began venturing into competitive Bodybuilding and I took up a position at a local sports nutrition store named Nutrishop in my local town. While in school studying Architectural design and engineering, I had a lot on my plate but I was motivated!  I devoted all of my time, education and dedication to this business while studying for numerous certifications (Personal -Training, Fitness, Nutrition, and Sports-Nutrition). Years grew by, education built up and so did my courage! After about 4 years of running the Nutrishop, then converted to Total Nutrition, while doing “Online-Training/Nutrition programs” for competitive athletes in bodybuilding and powerlifting I decided to take my talents to Atlanta, Georgia to not only expand my business Total Nutrition but to expand in the Online Personal Training world!

I then had a resume that backed up all of my thoughts, education and practice! I trained over hundreds of athletes, bodybuilding and fitness competitors to stay-at-home moms who just wanted better eating habits and to be held accountable by someone whom they trusted! So now, Southern Athletics and Total Nutrition have teamed up to bring our existing and new clients a 100% well-rounded machine that can change you not only physically, but make you mentally stronger and ACHIEVE THOSE GOALS YOU SET OUT TO GET!